Yopp Launches Servcom For Servicemaster

At Yopp, we’re proud to announce the successful launch of the new Servcom website, developed on behalf of ServiceMaster. This project marks an exciting step forward in strengthening Servcom’s digital presence, providing a modern, scalable platform tailored specifically for commercial clients across the UK.

Servcom represents the commercial arm of ServiceMaster, focusing exclusively on delivering professional cleaning and specialist services to businesses. With franchisees operating in multiple locations nationwide, the challenge was to create a website that not only reflects a strong, corporate identity but also supports local visibility and lead generation across a wide geographic area.

A Website Built for Scale and Performance

From the outset, our goal was to design and develop a website that could grow alongside Servcom’s expanding network. With multiple franchisees covering different regions, it was essential to build a structure that supports both national branding, GEO & local SEO.

We achieved this by developing a robust, scalable framework that allows for the seamless creation of location-specific pages. Each page is carefully optimised to target local search terms, helping individual franchisees rank more effectively in their respective service areas. This approach ensures that businesses searching for commercial cleaning services in their area can easily find and connect with the nearest Servcom specialist.

Strategic Location Page Development

One of the key elements of this project was the rollout of detailed locational pages across the UK. Rather than relying on a single, generic service page, we built out a network of targeted pages designed to capture local search intent.

Each location page includes:

• Region-specific content tailored to the services offered
• Local SEO optimisation to improve search engine visibility
• Clear calls to action to encourage enquiries
• Consistent branding aligned with Servcom’s corporate identity

This strategy not only improves rankings in search engines but also enhances user experience by delivering relevant, location-based information to potential clients.

Bespoke ‘Find Your Local Specialist’ Functionality

To further enhance usability, we developed a bespoke postcode search feature that allows users to quickly find their nearest Servcom provider. This “Find a Location” tool is a key component of the website, bridging the gap between a national brand and local service delivery.

Users can simply enter their postcode to be directed to the appropriate local franchisee, making the journey from search to enquiry as smooth as possible. This custom-built solution ensures accuracy, speed, and a seamless user experience, while also supporting lead distribution across the network.

High-End Design with a Corporate Edge

Design played a crucial role in this project. As Servcom targets commercial clients, it was important to create a website that reflects professionalism, trust, and authority.

We delivered a clean, modern design with a strong corporate feel, using a structured layout, consistent branding, and high-quality visuals. The result is a website that not only looks impressive but also instils confidence in potential clients.

Key design features include:

• A sleek, professional aesthetic tailored to B2B audiences
• Clear navigation for easy user journeys
• Strong visual hierarchy to highlight key services and information
• Mobile responsiveness for seamless performance across all devices

The overall design positions Servcom as a premium, reliable service provider within the commercial sector.

Optimised for User Experience and Conversions

Beyond design and structure, the website has been carefully optimised to drive enquiries. Every element, from page layout to call-to-action placement, has been designed with conversion in mind.

We focused on:

• Fast loading speeds for improved performance
• Clear messaging that communicates value and expertise
• Intuitive navigation to reduce friction in the user journey
• Strategic placement of contact forms and enquiry buttons

These enhancements ensure that visitors can quickly find the information they need and take action, whether that’s requesting a quote or getting in touch with their local Servcom team.

A Collaborative Success

This project has been a true collaboration between Yopp and the ServiceMaster team. From initial planning through to launch, we worked closely together to ensure the final result aligned with Servcom’s goals and vision.

The feedback from the client has been overwhelmingly positive, with particular praise for the website’s design, functionality, and scalability. The new platform not only meets current requirements but also provides a solid foundation for future growth.

Ongoing Partnership and Digital Growth

Our work with Servcom doesn’t stop at launch. We are continuing to support the brand through ongoing hosting and digital marketing services, ensuring the website remains secure, up-to-date, and performing at its best.

This includes:

• Reliable, high-performance hosting
• Continuous SEO optimisation
• Content development and expansion
• Ongoing technical support

By maintaining and evolving the website over time, we’re helping Servcom maximise its online visibility and generate consistent leads across its network.

Looking Ahead

The launch of the Servcom website is a significant milestone, but it’s just the beginning. With a strong digital foundation in place, Servcom is well-positioned to expand its reach, strengthen its brand, and continue delivering high-quality commercial services across the UK.

At Yopp, we’re proud to have played a part in this journey and look forward to supporting Servcom as it continues to grow.